Dynamo approached us with a concept of a game. A game which would be based on ice-fishing, a favourite Finnish pastime, but instead of featuring fish, would actually have people swimming in the water, waiting to be lured in and caught. We instantly fell in love with this idea and started envisioning what the game could be like. We ended up conceptualizing the entire game and finally designing and developing it.
Mynthon was about to launch a new product, Mynthon Kaira, which was named after an ice-fishing drill. The fresh mint candy was targeted towards the younger generation of ages 15-30 and entailed the promise of better social attraction after consuming.
Our biggest challenge was to appeal to the digitally minded target group in an appealing and credible way that would generate interest toward the product, provide a fun experience and have the consumer spend time with the Mynthon brand. This proved out to be no easy feat.
We ended up developing a fast-paced arcade-style game which relied on simple gameplay and fast reflexes – the main ingredients for any fun game. We spent a lot of time balancing between visual detail and computer performance, all the while optimizing gameplay and game features for maximal fun. The end-result is a multi-level arcade game with stunning graphics and fun gameplay, distributed via your browser and packaged in your daily fresh mint brand look & feel.
When the game was launched, it didn’t take long for our own gameplay records to be beat by other players. Along with site statistics, this goes to show people played the game for a long time, very frequently and with dedication. Additionally the game was featured in a South Korean magazine, W.E.B.Visit Site
- In co-operation with
W.E.B Magazine (South Korea)